I use design to ship products people care about and build winning businesses.
Currently I am Chief Product Officer at 1oT. We are building a better way to connect IoT devices to the internet.
As a designer, I move from strategic questions (like what and for who to build) to tactical design tasks (like crafting a polished interaction). I design for time-to-value: faster outcomes, fewer steps, happier customers.

Work highlights
From blind spots to clarity, new eSIM management experience
I simplified complex technology and designed a platform shaped by user feedback.

Redesigning the SIMs view in IoT Terminal
A deep dive into the redesigned SIMs view in IoT Terminal

Latest writing
- 2025-07-27 The design work is changing (from pixel-pushing to meaning-making)
- 2025-07-20 Where product building is headed (Cluely example)
- 2025-07-06 Lovable Shipped weeknotes 2
- 2025-06-22 Lovable Shipped Weeknotes 1
- 2025-06-14 Lovable Shipped Weeknotes 0